Data Statement

Privacy Policy

Newcastle Rugby Ltd (“We”) are committed to protecting and respecting your privacy.

This policy (together with our Terms of Use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy. For the purpose of the Data Protection Act 1998 (as amended) (the “Act”), the data controller is Newcastle Rugby Ltd of Kingston Park Stadium, Brunton Road, Newcastle upon Tyne, NE13 8AF.

About this document

This privacy notice explains what happens with any Personal Data we gather from you in relation to your use of this service. We recognise our obligations under data protection legislation and we are committed to keeping your Personal Data safe and secure.

You should read this notice so that you understand how we will handle your Personal Data. Our aim is to only use and hold your data in the way you'd reasonably expect us to. We reserve the right to amend this privacy notice from time to time. Where we do amend this notice we will make sure that the changes are highlighted to you on our website.

Who we are

We are Newcastle Rugby Limited, Kingston Park Stadium, Brunton Road, Newcastle upon Tyne NE13 8AF. Our registration number with the Information Commissioner's Office is ZA032224.

If you have any questions regarding this notice or how we process Personal Data gathered through this website please contact us using the details below:

Newcastle Rugby Limited

Kingston Park Stadium, Brunton Road, Newcastle upon Tyne NE13 8AF (0191 214 5588)

Our Data Protection Representative can be contacted at the above contact details. If you have a question regarding how we use your Personal Data, ask for the Data Protection Representative or address your communication to the "Data Protection Representative".


Personal data, or personal information means any information about an individual from what that person can be identified. It does not include data where the identity has been removed (anonymous data).

We May collect, use, store, transfer and process the following information (including personal data) about you:

You may give us information about you by filling in forms on our site  or by corresponding with us by phone, email or otherwise.

This includes information you provide when you register to use our site, subscribe to certain services or publications (including our ezine newsletters), place an order on our sites, purchase tickets or merchandise on our sites, enter a competition, promotion or survey, view a video content on our site, request marketing to be sent to you, give us some feedback or when you report a problem with our site.

The information you give us may include:

ID DATA                     

Including your full name, title, date of birth, gender


Including billing address, delivery address, email address and phone number


Including financial and credit card information


Including details about payments to and from you, and other details of products and services you have purchased from us


Including your username and password, purchases or orders made by you your interests,

preferences, feedback, survey responses and website activity


Including your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as stats or demographic data for any purpose.

Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your Identity.

We may collect “Special categories of personal data” about you (this includes details about your religious or philosophical beliefs and information about your health). We will ask you to provide such special categories of data if we need to know about a dietary requirement or medical condition as part of providing our products and/or services to you, for example allocating you disabled access seating at a game or when registering your children for Community Camps.


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when required, we may not be able to perform the contract we have or are trying to enter into with you (to provide goods or services). In this case, we may have to cancel a product or service you have with us.

How and why we will use your data?

We will usually only process your Personal Data where you have given your consent, where the processing is necessary to provide goods and/or services to you when you request us to do this.

Where it is necessary for our legitimate interests (or those of a third party) and your interest and fundamental rights do not override those interests. We do not sell or rent personal information which you provide to us

We use the data we collect about you to help us make better decisions about you and to provide goods and services to you. We will collect and use your Personal Data for the following specific reasons and in accordance with the legal basis we refer to below:

Type Of Data
Lawful basis for processing including basis of legitimate interest
To register you as a new customer of products and services via our website
  • Identity
  • Contact
  • Profile
Performance of a contract with you.
To process and deliver your order including:
  • Manage payments fees and charges
  • Collect and recover money owed to us.
  • Identity
  • Contact
  • Financial
  • Transaction
  • Marketing & Communications
  • Performance of a contract with you.
  • Necessary for our legitimate interests (to recover debts due to us)
To Manage our relationship with you which will include :
  • Notifying you about changes to any of our terms or Privacy Policy
  • Asking you to leave a review or take a survey
  • Identity
  • Contract
  • Profile
  • Marketing & Communications
  • Performance of a contract with you
  • Necessary to comply with a legal obligation
  • Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw competition or survey
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing & Communications
  • Performance of a contract with you
  • Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and our websites (including data analysis, testing, system maintenance, support reporting and hosting of data)
  • Identity
  • Contract
  • Technical
  • Financial
  • Necessary for our legitimate interests (for running our business, provision of admin and IT services, network security, to prevent fraud and in the context to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
  • Necessary to comply with a legal obligation.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing & Comms
  • Technical
Necessary for our legitimate interests ( to study how customers use our products/services, to develop them, to grow our business and to inform our market strategy.
To Use Data analytics to improve our websites, products/services, Marketing, customer relationships and experiences
  • Technical
  • Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our websites updated and relevant, to improve our sitesto ensure that content is presented in the most effective manner for you and your devices.
To make suggestions and recommendations to you and other users of the sites about goods or services that may be of interest to you or them.
  • Identity
  • Contact
  • Technical
  • Usage
  • Profile
Necessary for our legitimate interests (to develop our products/services and grow our business)


How do we store your data and keep it secure? 

We use reasonable and up to date security methods to keep your data secure and to prevent unauthorised or unlawful access to your Personal Data, and against the accidental loss of, or damage to, Personal Data. All information you provide to us is stored on our secure servers and in secure filing systems. Maintaining data security means guaranteeing the confidentiality, integrity and availability (for authorised purposes) of Personal Data.

Where you need to establish an account with us, you will be given a password to access it. You are responsible for keeping this password secure. Do not share your password with anyone. Remember to sign out of your account when you finish a session.

We have in place policies, procedures and technologies to maintain the security of all Personal Data from the point of collection to the point of destruction including procedures to deal with a security breach. We will ensure your Personal Data is only accessible by those who need to see your data for their specific role. We will only transfer Personal Data to a third party if that third party agrees to comply with those procedures and policies, or if they put in place adequate measures themselves.  

How we keep your data accurate

We will keep the Personal Data we store about you accurate and up to date.  We will take every reasonable step to erase or rectify inaccurate data without delay. Please tell us if your personal details change or if you become aware of any inaccuracies in the Personal Data we hold about you.

We will also contact you if we become aware of any event which is likely to result in a change to your Personal Data.

How long will we keep your data?

We will not keep your Personal Data for longer than is necessary for the purpose(s) for which we process it. This means that data will be destroyed or erased from our systems when it is no longer required. For guidance on how long certain data is likely to be kept before being destroyed, contact:

What rights do you have in respect of your Personal Data?

You have the right to:

  • request access to any Personal Data we hold about you;
  • have any Personal Data which we hold about you which is inaccurate rectified;
  • have incomplete Personal Data completed;
  • have Personal Data erased;
  • have the processing of your Personal Data restricted (for example, if you think the data we hold about you is inaccurate you can ask us to stop processing it, until we will either correct it or confirm it is accurate);
  • be provided with the Personal Data that you have supplied to us, in a portable format that can be transmitted to another data controller without difficulty;
  • object to certain types of processing, including processing based on legitimate interests (see above), automated processing (which includes profiling) and processing for direct-marketing purposes; and
  • not be subject to a decision that is based solely on automated processing which produces a legal effect or which has a similar significant effect for you.

If you wish to exercise any of the rights set out above, you must make the request in writing to Please note some of these rights are restricted in some circumstances.

If you have provided your consent to any of the processing of your Personal Data, you have the right to withdraw your consent to that processing at any time, where relevant. Please contact  if you wish to do so.

As indicated above, we sometimes process your data on the basis of legitimate interests. You have a right to object to this processing. If you object to us processing your data based on legitimate interests, we must no longer process that Personal Data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or that the processing is required for the establishment, exercise or defence of legal claims.

Automated decision-making

We do not conduct automated decision making (including profiling) on the Personal Data we process and in particular we confirm we conduct no automated decision making on special category data or which has a legal or similar significant effect.

Who will have access to the data we hold?

Our employees who need to access your data will view it in order that we can provide services to you. This will include members of our Ticketing & Retail/marketing/sales teams. All of our employees have been trained in data protection and understand the need to keep your information confidential.  

In addition to our employees, we also use service providers and other businesses within the Newcastle Rugby group who may hold Personal Data on our behalfWe will carry out due diligence on our service providers and make sure we have a contract with them which satisfies the requirements of data protection legislation. Apart from employees, our service providers and other businesses within our group of companies, we will not disclose your Personal Data to a third party without your consent, unless we are satisfied that they are legally entitled to the data. Where we disclose your Personal Data to a third party, we will have regard to the data protection principles.

We may disclose your personal information to third parties:

  • in the event that we sell or buy any business or assets, in which case we may disclose your Personal Data to the prospective seller or buyer of such business or assets;
  • if we or substantially all of our assets are acquired by a third party, in which case Personal Data held by us will be one of the transferred assets; and
  • if we are under a duty to disclose or share your Personal Data in order to comply with legal obligations or to protect the rights, property, or safety of Newcastle Rugby Limited, our customers, suppliers or other employees. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

If your Personal Data is provided to any third parties, you are entitled to request details of the recipients of your Personal Data or the categories of recipients of your Personal Data.


Transferring your data outside the European Economic Area (EEA)

We will not transfer your Personal Data outside the EEA unless such transfer is compliant with the GDPR. This means that we cannot transfer any of your Personal Data outside the EEA unless:

the EU Commission has decided that another country or international organisation ensures an adequate level of protection for your Personal Data;

the transfer of your Personal Data is subject to appropriate safeguards, which may include binding corporate rules or standard data protection clauses adopted by the EU Commission; or

one of the derogations in the GDPR applies (including if you explicitly consent to the proposed transfer).


Our website uses cookies to distinguish you from other users of our website; these cookies sometimes process Personal Data. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, see our Cookie Policy.

Right to make a complaint

If you have any issues with our processing of your Personal Data and would like to make a complaint, you may contact the Information Commissioner's Office on 0303 123 1113 or at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

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