Newcastle Falcons launched their new kit at a media session held yesterday as Dean Richards’ title chasing charges gear up for this Bank Holiday Monday’s play-off semi-final first leg clash at Leeds Carnegie (kick-off 3.15pm).
The new playing shirts will be branded with the Teenage Cancer Trust, a charity that the Falcons will be partnering with for the remainder of this season and throughout the 2013-14 campaign.
Over this season the club will work closely with the Teenage Cancer Trust to support their vision of ensuring that young people’s lives don’t stop because they have cancer, and to improve their quality of life and chances of survival.
As the Falcons’ charity partner, Teenage Cancer Trust will benefit not only from fundraising activities but also from volunteering and support work that the club hopes will make a real tangible difference to the lives of young people throughout the North East and Cumbria.
The first step on that plan is the Teenage Cancer Trust branded shirts which the team will wear throughout the month of May. These shirts will be available in the club shop from Wednesday 1 May, with 50% of the value from every shirt going directly to the charity. The branding of these shirts is about more than simply raising funds though; by putting Teenage Cancer Trust on the playing shirts for the RFU Championship play-offs the club hopes to bring the organisation and the fantastic work they do some great exposure within the regional and national media.
Falcons chief executive Paul Varley said: “We are delighted to welcome the Teenage Cancer Trust as our Charity Partners. As a family club, we were impressed with the charity’s’ determination to make a real difference to the lives of teenagers and their families within the North East and Cumbria.
“We look forward to working closely with the team to develop the partnership further, and engage not only staff within the organisation but our supporters too."
Cancer in young people is rare but it is important to educate young people on the signs of cancer and encourage them to listen to their bodies and to see a doctor if they have any concerns. Six young people between the ages of 13 and 24 are diagnosed with cancer every day in the UK and Teenage Cancer Trust wants every young person with cancer, and their families, to get the best possible care and support from day one.
Not only does the organisation make a real difference to the lives of young people in and around the North, but their work fits well with that of the Falcons and the Community Foundation, who work and communicate with young people throughout the region every day.
The Falcons can make a big impact on the work that Teenage Cancer Trust is doing, not only by raising funds for the organisation, but also by working directly with the team and the families they interact with, to help raise awareness and ensure the best possible standard of care and support for young people with cancer.