Bury St. Edmunds based brewer becomes principal partner until Summer 2017
Newcastle Rugby, the parent company of Newcastle Falcons and Newcastle Thunder, has agreed a new partnership with leading UK brewer, Greene King.
The agreement will see Greene King IPA become the Falcons’ principal partner with immediate effect until summer 2017 and the home shirt sponsors of Newcastle Thunder for the forthcoming 2016 season. Greene King has also been given exclusive pouring rights at Kingston Park stadium for the next five years.
The Greene King IPA logo will be displayed on the front of the Falcons’ home and away shirts for the remainder of the 2015-16 season, as well as all shirts for the 2016-17 season. The logo will also appear on the front of the new Thunder home shirt.
Greene King is one of the leading pub and brewing companies in the UK with a track record of supporting rugby union. Greene King IPA is currently the official beer of the RFU, Harlequins RFC and Worcester Warriors, and sponsors the RFU Greene King IPA Championship.
Speaking about the partnership, Mick Hogan, Newcastle Rugby Managing Director, said: “Once our long term future at Kingston Park was secured, we wanted to broaden the range of beers on offer in the stadium. Beer sales and barrelage are up due to increased match-day attendances for both clubs, more non-match day events and the opening of the very successful and popular Tap & Tackle bar. We are incredibly pleased with the new partnership with Greene King, which has a really strong portfolio of beers and exciting ideas around engagement with our Falcons and Thunder fans.”
Joe Parks, on trade sales director for Greene King, said: “Greene King IPA has been a supporter of rugby all levels of the game for many years. This coupled with our shared commitment to excellent hospitality means Greene King IPA is a natural partner for Newcastle Falcons and Newcastle Thunder.
“We are delighted to be bringing some of our leading ales to all visitors of the Kingston Park stadium and we look forward to continuing to grow a great relationship with the clubs and their fans over the coming years.”
Greene King IPA will be introduced to all bars at Kingston Park Stadium with immediate effect. Seasonal Falcons and Thunder beers will also become available as the club looks to deliver a wide range of beer for its fans.